FOR IMMEDIATE RELEASE: March 31, 2010
Contact: Muncey Marketing 360-805-0805
 

 

 

Unlimited Lights Racing Announces New Series Partner
Power Punch Performance Lubricants Becomes Newest Series Sponsor

The Unlimited Light Hydroplane Racing Association today announced its newest Series Partner for the 2010 racing season. Appearing as a team sponsor and a sponsor in the organization’s Contingency Awards Program over the last several seasons, Power Punch Engine Oil Performance Lubricants has increased its sponsorship level to the category of Series Partner. As a Series Partner, the oil additive company will have a strong presence at every event on the racing organization’s circuit plus Presenting Sponsor status at the Graham Trucking Cup for Seafair 2010.

The Graham Trucking Cup is the segment of Seafair, which features the Unlimited Lights hydroplane races. Seafair is the largest festival in the Pacific Northwest and the best attended boat race in the United States. The five-week summertime festival includes the long-standing hydroplane race and air show featuring the U.S. Navy Blue Angels, a large-scale torchlight parade, and more than 30 community events throughout July and August.

“The first time that I attended a ULHRA event and heard an Unlimited Light go from zero to 5,000 rpm just to get up on a plane when leaving the dock, I knew that marine motorsports was a great place to demonstrate our products.” said Pete Morey, CEO of Power Punch. “The ULHRA circuit lends itself well to our marketing plans and allows us to support dealers with consistent support in brand awareness,” said Morey. “Power Punch does well, as an example, in agricultural areas such as South Dakota and eastern Washington where we have great cross promotion opportunities with the ULHRA circuit. As a Series Partner we can more effectively support sales in those areas, while enjoying our love of racing.”

“Power Punch is a great example of the type of sponsor partner the ULHRA is looking for,” said Joe Frauenheim, President of the ULHRA. “They got involved at an affordable level and as they learned how to make the format work for them, they were able to increase their investment. We are very pleased to see Power Punch join the ranks of Series Partners. I have had the opportunity to get well acquainted with Pete Morey and I know that he shares the same vision of growth with the ULHRA.”

The 2010 Unlimited Light Hydroplane Racing season kicks off in Phoenix, Arizona this year on May 1-2. Following Phoenix, the Lights will make the journey to Chamberlain-Oacoma, South Dakota on June 19 & 20, head back west for the Atomic Cup in Tri-Cities, Washington on July 23-25 and the Graham Trucking Cup at Seafair August 6-8. The season's final two stops will be August 21-22 in Polson, Montana and San Diego September 17-19.
As a Series Partner, every hydroplane on the circuit will display a Power Punch logo on their “tails.” Tails, the vertical stabilizers attached to the rear or transom of the boats are a distinguishing feature of the Unlimited Light hydroplane class. Power Punch had already renewed its participation in the Contingency Awards Program for 2010 and has plans to continue sponsorship of individual racing teams. This recent move makes Power Punch one of the most dominant sponsors in marine motorsports today.

For more information about Power Punch engine oil performance lubricants, go to www.POWERPUNCH.biz . Also on Facebook.

The Unlimited Light Hydroplane Racing Association is an automotive-powered class of inboard hydroplanes that continues to gain popularity especially with fans seeking affordable yet exciting family entertainment. The thundering engines produce a sound that turns heads, pumps adrenaline, and transforms innocent bystanders into hard-core racing fans. For more information regarding the Unlimited Light Hydroplane Racing Association, please visit www.ulhra.org.
 

 

 

FOR IMMEDIATE RELEASE: March 30, 2010

Contact: Muncey Marketing 360-805-0805

 

 

GETTING THE MESSAGE

NW Radio not only gets it - but sends it! 

 As the driver’s shoulders rock back and forth in concert with each sponson bounding from side to side, he reaches up over head and flicks the switch for the strobe light. Attached to the top of his canopy, it begins blinking as the boat comes out of the corner.

Back in the radio corral, high above the crews and spectators in the hot pit area, the official in the purple shirt nods to the team’s radio person. He reaches up to his ear phones and depresses a buttoned switch saying, “You can turn the strobe light off now.”

What just happened has impacted two of the most vital aspects of the ULHRA safety program: mandatory use of a strobe light in all Unlimited Light class hydroplanes, and effective function of a radio system. With race craft reaching speeds in excess of 150mph on the water and visibility from the cockpit sometimes a serious concern, these two features must be maintained on a constant basis.

Recently a situation occurred at another organization’s race which doesn’t require radios. A boat had lost power and come to a stop at a particularly unsafe location on the race course. Compounding the matter, the hydroplane’s particular paint scheme made it hard to see on the water, resulting in a serious collision. A radio person on shore may have averted a life-threatening accident.

Cases exist where a strobe light works perfectly in the pits on the trailer, but routinely fails on the race course. If the problem persists on the Unlimited Light Hydroplane Racing Association’s circuit, it could result in the levying of a penalty. Random testing is the only way to maintain a conscientious level of reliability. Another way to help maintain that reliability is to purchase quality equipment in the first place. “Motorola is among the brands we feature,” said Don Cameron of NW Radio. “Its reliability has become the standard that many companies emulate.”

Based in Houston, Texas, NW Radio is one of the latest sponsors in the ULHRA Contingency Awards Program to recognize the marketing potential of marine motorsports. “Not only does the ULHRA circuit provide a broad platform for promoting our products,” said Cameron, “but at the same time our equipment provides a very real service toward the safety needs.”

“The tagline in one of their magazine ads reads ‘Good radio communication is no accident’ and in the application of NW Radio equipment on the 2010 circuit, that couldn't be more appropriate” said Joe Frauenheim, President of the ULHRA.

Also featuring equipment manufactured by Kenwood, NW Radio is no stranger to motorsports sponsorship. NW Radio initiated its participation with a foray into the American Drag Racing League. For more information about NW Radio, please visit www.nwradio.us or call 281-890-4724.

 

 

PRI Marine Market Article (PDF File)

FOR IMMEDIATE RELEASE: March 2, 2010
Contact: Muncey Marketing 360-805-0805

Champion System Makes a Splash in Boat Racing
Renews Sponsorship with Unlimited Lights for 2010

Champion System of Brooklyn, New York today announced that the custom team wear supplier would be renewing its contract with the Unlimited Light Hydroplane Racing Association as a sponsor in the organization’s 2010 Contingency Awards Program.

As anybody who follows the news in motorsports knows, in 2010 the common theme is sponsors – who has them and who doesn’t and what’s being done to weather another racing season in a down economy. Motorsport teams have ramped up their sponsorship programs with creative methods to ensure return on investment. Still the two primary givens in motorsport advertising are decals on the race vehicle, and sponsor representation on the team apparel. For the latter, enter Champion System. After 20-plus years in the apparel business, the company promises flexibility, rush orders, and personalized service to create teamwear so any team, regardless of size (even a team of one) can look like a pro.

The hydroplane racing organization and competitors will be working closely with Champion System’s US office to design teamwear for this season. Champion System maintains dealer locations in the 12 countries around the world including Australia , New Zealand , Spain , and the UK . One of the ULHRA competitors, Joe Souza, spoke of his experience with Champion System saying, “I would like to say how much Champion System helped me out to expedite shipment of my team’s uniforms. In racing, sponsorships sometimes come together quickly and this company really went the extra mile.” Souza drove the US Army UL9 entry in the 2009 season.

Champion System’s founders are not only passionate about their business, but also believe in giving back by supporting worthy causes such as the Wounded Warrior project. For more information on Champion System, please visit www.champ-sys.com.

The Unlimited Light Hydroplane Racing Association begins its 2010 racing with a season opener event at Firebird International Raceways in Chandler , Arizona May 1-2.

The Unlimited Light Hydroplane Racing Association is an automotive-powered class of inboard hydroplanes which continues to gain popularity especially with fans seeking affordable, exciting family entertainment. Utilizing up-to-date technology, the thundering engines produce a sound reminiscent of the classic days of hydroplane racing. A spectacular on-the-water motorsport that turns heads, pumps adrenaline and compels innocent bystanders to transform into hard-core racers. For more information regarding the Unlimited Light Hydroplane Racing Association, please visit www.ulhra.org.

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